Digital

Marketting 

Trends

What are the upcoming trends that will prove effective in 2016 and dominate market? 




India is quickly adapting and welcoming Digital marketing. Digital marketing is no longer a future its present and it’s here. Many Major business organizations incorporate digital marketing as one of the major marketing modules. In 2014 marketers tried, failed and had success with multiple digital marketing techniques, now let’s see how to improve and evolve digital marketing in the year 2015.

Video Content 

Online video is a big business and its visibility and demand is astounding. Online videos have increased in last five years. According to a study videos attract 55% of all internet traffic by 2016. Compare to 2011 mobile traffic will increase by 18% by 2016. Reason for that is Videos are smaller, informative and much easier to absorb than a lengthy article. 

        

Mobile Marketing

Today it’s impossible to find a marketing strategy that doesn’t include mobile marketing. Analysts all over the world agree that to widen the reach of marketing you can’t overlook the potential of our average handheld device

Real time marketing

The Power of real time response on social media was unknown until a celebrity photograph broke twitter last year. Real time marketing can exploit all the benefits of social media it instantly provides consumer perception and support for your event and panning. You just can’t keep planning around IPL when there is a strong buzz about the world cup. Real time marketing makes you relevant and keeps in the spotlight.

     Personalize Approach 

Digital marketing is getting highly personalized. People need personalized connection with the brand and company. Targeting a specific demographic while campaigning will sure give positive feedback. It will also elevate brand image by providing cohesive and personalized approach.

  

Positivity

Many videos that shares joy and happiness goes viral immediately. Its can effectively turn as an owned story of a brand. When brand have such positive standing in market, then consumers want to be associated with that brand.

 धन्यावाद  !!